America’s Cycling Team Chases More Green

    #GreenArgyle boss Jonathan Vaughters spoke to The Wall Street Journal’s Jason Gay about our search for sponsorship. This in-depth feature explores the history and the future of our team and provides context for our need for additional sponsorship dollars.

    Cycling’s Tour of California begins Sunday, May 14, the 12th edition of the United States’s biggest professional bike race, now blossomed into a global event featuring many of the world’s greatest teams and riders. As always, a team to watch is Cannondale-Drapac, an American squad known for its U.S.-born talent, eccentric attitude, and its bright, lizard-green outfits, detailed with preppy hints of argyle.

    Cannondale-Drapac figures to be highly competitive in the weeklong U.S. stage race. But this isn’t the case at every start. Now in its second decade, the American outfit finds itself falling behind in the widening divide between cycling’s haves and have-nots. Cannondale-Drapac’s annual budget of $15 million is barely a third of the sport’s richest teams, and though it has managed solid results like a third place at this year’s Paris-Roubaix, it has not won a stage at the Tour de France since 2014.

    Instead of complaining, Cannondale-Drapac is attempting to double down. As the 2017 Tour de France looms, the team’s leadership is making an unusually public appeal for additional sponsorship dollars to reinvigorate a team that thinks it can do much more.

    Simply put: Cannondale wants more green to win—and win now.

    “We’ve got great backers with Drapac and Cannondale,” team CEO Jonathan Vaughters said recently in an interview in New York. “But if we want to make it to the next level, we need to find [additional sponsors] willing to see the vision of what this can be.”

    Read the whole thing here.