Sponsorship Opportunity

Imagine your brand repeatedly announced by TV and radio announcers in 40 languages in 180 countries. Imagine those same media outlets plus 
magazines, newspapers, and web sites showing images of your logo, colors, and name on riders and team vehicles each day. Racing more than 150 days a year, Slipstream literally spreads your message around the world.

For a fraction of the cost of Formula One, America’s Cup, or European soccer sponsorship, Pro Cycling gives you immediate awareness with a passionate, affluent international audience.

Cycling has a sleek, hip draw. The 2007 Tour de France drew 2 million spectators to its opening race in London. The Wall Street Journal has written that cycling is now “just like golf”-a boomingly popular way for colleagues to talk shop and deepen professional relationships over a common interest.

Cycling is the only professional sport that immerses spectators in the action as it unfolds. In a traditional three-hour stadium event you watch the action. In a cycling race you are in the action.

Whether from exclusive VIP areas at critical points along the race or in the team car as the race unfolds around you, you and your guest are treated to a once-in-a-life-time experience.

It is what Nike CEO Phil Knight once called “the greatest sporting experience of my life” upon exiting a team car during the Tour de France.

Riding mere inches from the riders, and listening to the team car’s race radio crackle with news of a breakaway up the road or a crash in the field, you and your clients are immersed in the world’s greatest sporting spectacle. Throughout the day, you see your company logo on riders, cars and TV coverage and hear your company name shouted-”Allez! Venga! Go!”-by thousands of roadside fans.

Slipstream provides a variety of sponsorship opportunities to fit companies of all sizes and budgets.  For more information contact Matt Johnson at matt@slipstreamsports.com.