American Cycling’s New Oath

    Learn more about our new partnership with Oath in this Q&A with the Wall Street Journal’s Jason Gay and Oath CEO Tim Armstrong.

    The 2017 Tour de France was a very good one for the cycling team Cannondale-Drapac—the American outfit had its best overall result ever, as leader Rigoberto Uran finished atop the podium in second place to winner Chris Froome. Cannondale-Drapac also announced late in the Tour it had picked up a significant new sponsor—the digital media company Oath, which is part of Verizon and oversees brands such as AOL, TechCrunch and HuffPost. Jason Gay spoke to Oath CEO Tim Armstrong about the sponsorship deal.

    WSJ: Why sponsor a cycling team?

    Armstrong: Oath, as a part of Verizon, is very [invested] in sports overall and we have a growing global presence. The Tour is the largest-watched annual sporting event, behind only the Olympics and World Cup. And in the tech community, in the customer community we serve, and in the countries that we’re in, the Tour is a very global, high-reaching opportunity for us at a high scale, a high frequency in terms of hitting the target audiences we want to talk to.

    And the second thing is we really want content. We want to be the company that brings inside content from the world’s most exciting sporting events, like the Tour, directly to our consumers. So it’s a combination of the right global audience and right global insider content. It’s exciting.

    Read the whole thing.